Q&A with founder michael dorf:

What is the philosophy behind City Winery?

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What Role does Music Play?

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Can you describe some menu options?

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What will City Winery have for meeting planners especially?

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What do other City Winery patrons say about the venue?

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Can you give me detail on the design elements?

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What Role does Music Play?

Citizen Cope at CW NYCMusic is integral to our brand, and not just because I’ve been a promoter for 25 years of my life, but because there is a deep rooted connection between the music maker and the wine maker, the wine fan and music fan—both music and wine appeals to a sophisticated customer. Music fans also love the rock stars of the wine world. Last year when I visited Ravinia I was blown away that a very high percentage of the beverages being consumed on the lawn during a Swell Season concert was wine. From a pure practical standpoint, we do operate a lemonade stand and part of our job is to get people in front of our stand. In that sense, our programming draws people to our house and sell them the lemonade. In our particular case, we also make a bunch of the lemonade.