A Love Letter to NYC to Benefit Hurricane Sandy featuring: Matisyahu, Joan Osborne, Ari Hest, Nicole Atkins, Alberta Cross, Bobby Long, Kevin Devine, Sasha Dobson, Jesse Malin, and Chris Ayer
at City Winery New York City
RED Distribution, ‘stache media, Grey Advertising, Awe & The Abyss, & YouCare have partnered together to create a benefit show to raise funds for the victims of Hurricane Sandy. It is our hope that we collaborate to benefit the devastated areas affected by Sandy. All proceeds will go to Tunnel To Towers Charity.
Let’s come together and make this night a successful endeavor.
Performances will be streamed live with YouCare (a performance and interview series that ties in charities and causes about which artists are passionate)
Auction items donated by the artists and others will run in conjunction with event.
ABOUT RED DISTRIBUTION:
RED, an award-winning division of Sony Music Entertainment, headquartered in New York City, is widely recognized as the industry leader in music distribution and artist development. RED specializes in digital and physical sales, marketing, DTC, radio promotion and product development for more than 60 independent record labels, as well as select artists from Sony owned labels. RED's marketing outreach is unsurpassed in generating consumer awareness for artists, labels and brand partners. In 2009, RED launched 'stache media, a full service marketing agency specialized in music. 'stache media's expert staff provides marketing services in online marketing & publicity, college lifestyle marketing, advertising & consumer research, brand & partnership marketing, radio, video promotion and creative production. Sony Music Entertainment's merger/acquisition of IODA and The Orchard has expanded RED's reach into international as well as domestic markets.
ABOUT ‘stache media:
‘stache media is a full service marketing agency specialized in music. ‘stache media launched in 2009 as a stand-alone agency operating out of the NYC headquarters of RED, an award-winning division of Sony Music Entertainment. ‘stache media provides services in online marketing & publicity, college lifestyle marketing, advertising, social media & consumer research, brand & partnership marketing, radio, video promotion and creative production. ‘stache media has served a multitude of artists within the RED and Sony Music Entertainment fold. Outside clients have included C3 Presents (Lollapalooza), Gatorade, Ketel One, McCann Erickson, Punk.com and Sony Electronics.
ABOUT GREY ADVERTISING:
Grey was founded in 1917 in the garment district as a one-man retail agency. Today, 900 people work in our New York office, the flagship of the 96-country network. Grey has expertise in all marketing disciplines, including digital, direct, experiential, entertainment, sponsorship, public relations and multicultural. Our philosophy and mission have not changed since our founding. For almost a hundred years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917.
ABOUT AWE & THE ABYSS:
Awe & The Abyss is a young, niche creative services company specializing in music, multimedia projects and visual arts. Based in Brooklyn, NY, Awe & The Abyss employs a variety of talented artists and musicians worldwide, curated on a project-by-project basis, to meet the specific needs of our clients. Services include sound and music supervision, composition and production, film and photography production, event planning, creative consultation, art direction, audio and art editing, artist development, original artwork creation, marketing strategy, and identity, graphic and web design. Reaching commercial, editorial and nonprofit sectors, Awe & The Abyss’ clients include Grey Advertising, Sony Computer Entertainment America, TellTale Games, NBC Universal, The Travel Channel, Impact Dimensions and The Lightning Stick Society.
With the YouCare music performance series, ShareTheMic™, ‘stache media and UnArmed Media strive to provide a vehicle for musicians to advocate causes about which they are passionate, to align with charitable networks and to open up their artistry and voice to new audiences. The mission of YouCare is to develop a video series that will showcase a variety of up and coming and established recording artists and amplify social awareness and action around global issues facing humanity. The series will help audiences focus on who the artist is and most importantly what their art can be by enhancing song and media with positive messages supporting change. The YouCare video series with ShareTheMic™ will focus on leveraging music artist content, creating media campaigns, and generating awareness and impact around programs for causes in the ShareCauseMarketing network. YouCare stands for:: social awareness, great songs and live performance, positive change, activism, advocacy, empowerment.